Reyes BBQ Business Franchise

Reyes Barbecue is a food stall chain in mall food courts offering pork, chicken and seafood barbecues using the famous Reyes family heritage and quality standards at fast-food prices. We have become the only benchmark and therefore the preferred barbecue brand in the market today. The company started in 1993. The Reyes Barbecue franchise is anchored on our reputable brand and image. It has a focused simple menu that has been perfected by four generations. The clan pioneered the best food combination majority of Manilans grew up with - barbecue with java rice, peanut sauce and atchara. They offer a total support package that will provide all the necessary tools and guidance to run your franchise smoothly.

The Reyes family of restaurant fame is a one huge clan – but there is only one Reyes who founded, owns and operates the Reyes Barbecue brand name upon which a chain of restaurants has sprung. This person is Mr Francisco “Frank” Reyes.
Like his cousins and siblings, teenage Frank worked in the restaurant his grandmother founded either as a checker or an accounting clerk. It was during these times that he noticed that the most patronized product in the restaurant was barbecue. This led him to seriously thinking about putting up a business for himself in the future totally focused on barbecue. This became his dream.

Frank later worked for his older sister Engracia, helping her manage her own chain of franchised restaurants. His ten year experience there made him learn the ropes of restaurant management. On the side, in 1987, Frank and some friends opened a bar and grill called “The Hole” at the VV Soliven parking lot in Greenhills. This was his first personal business venture. Frank now started to develop and document his own operations manual which he knew he would need to ensure the growth of his own business. By this time newly married, Inez, Frank’s wife, encouraged him to go on his own. Frank put up two franchise stores in the food courts of SM North Edsa and Shangri La Mall. This was in 1991. By 2001 his franchise contracts had expired and were not renewed. It was during this crisis that Frank and Inez decided to take the biggest risk of their life which was to execute the brand and business concept Frank had been developing over the last twenty years of his restaurant and food court experience.

Late 2003 saw the birth of Reyes Barbecue. Frank developed his own original barbecue formulations and skewing style, and together with Inez put up their own commissary and office in the little house in San Juan that they had built together. Frank personally registered his trademark at the Intellectual Property Office, and replaced the signages of his two food court stores with his new brandname. Armed with a strong belief in their brandname and concept, and with Inez’ strong Marketing and Sales background (from an almost twenty year corporate experience with San Miguel Corporation, Coca Cola Export Corporation and Jollibee Foods Corporation), they set out to establish the positioning of the brand with a unique visual identity, original product formulations and presentation, and singular vision of being barbecue-focused.

In 2007, Inez left corporate life to join Frank full-time in the management of the growing Reyes Barbecue business. The combination of a powerful business concept, a strong brand name, and the expertise from corporate management experience are the foundations on which this dynamic and energetic husband and wife team hope to to fulfil their dream of making Reyes Barbecue the preferred and leading barbecue restaurant brand in the Philippines, and to hopefully take it across the world one day.

Reyes BBQ business franchising contact information:

Reyes Barbecue
135 F. Manalo cor. Col. Ver Streets, San Juan
Metro Manila, Philippines
Tel: +63 2 7212040
Web: www.rbbq-dash.corefunctions.com

Back To Home Page